PROGRAM

STARTUP ECOSYSTEM PLATFORM TO MAKE YOUR DREAM OF BEING A UNICORN COME TRUE

Differentiated values provided by 『S² Bridge Incheon』
Differentiated values provided by 『S² Bridge Incheon』

Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land on to the most advanced and dynamic market, Korea

Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land onto the most advanced and reactive market, Korea

NETWORK
With 100+ alumni
and 200+ local players
ADVANCED MARKETABILITY
Go-to-market Strategy
Product-Market-Fit
INVESTMENT OPPORTUNITY
with the VCs/ACs
local-optimized pitch deck

Landing & Scale-Up Program to iron out the strength

The main program provides an action plan for from exploring to market entry,
product marketability fit assessment, business meeting opportunity

THE MAIN PROGRAM

Landing Track

KPI session

Developing KPI and customized solution for startups

K-Insight session

Exploring Korean market
providing insights of
K-startup Eco System

Scale Up Track

Go-To-Market Session

PMF Session

IR Session (Pitch-deck)

Support for content
localization
and PR in Korea

Startup Showcase
& Demo Day

Ecosystem event to
showcase startups to
major local stakeholders
(Corporates, investors,
government, etc.)

Networking Track

Startup Eco System
Networking

Connecting with investors,
corporates, Industry & Market
Experts, Government,
alumni startups etc.

Landing Track

Explore Korean market and develop KPIs to approach

KPI Session

Business Diagnosis KPI Setup

  • 1st Session

Assessment of the startup’s
possessed marketing assets
being valid in Korean market
by market experts

  • 2nd Session

Setting up startup’s
achievable KPIs
valid for Korean market
during the program

  • 3rd Session

Defining customized
solution for scale up
to achieve KPIs
(*Business development)

K-insight Session

Group workshop about Korean market insights

  • 1st Session

K-Startup Eco System

Understanding the characteristics of Korean startups ecosystem

  • 2nd Session

Industry Deep Dive

Startup industry insight
and investment trends
with growth case studies of
startups in Korean Market

  • 3rd Session

Business culture in Korea

How to work with people in Korea (Organization and business culture)

  • 4th Session

How to start a business in Korea

Legal requirements due to Visa,
governmental policies and
processes required
by local office

Scale Up Track

Tailor-made 1:1 Mentoring and PMF consultation for entering Korean market
and optimal localization of the services and products

GTM Strategy Session

Tailor-made 1:1 Mentoring and GTM consultation session
focusing on Market entry strategic planning

  • Establishing a customized Go-To-Market Strategy for each startup’s business industry and its target customer through individual business mentoring and consulting with Korean Market Experts
  • Developing the tactics of approaching to Korean market with the support of industry insiders, potential clients, competitors, reseller distributors and key opinion leaders

PMF Session (Product Market Fit)

Reviewing the startup products/services and diagnosing the suitability and marketability
of startups to establish a market entry strategy for Korean market
through PMF Consulting to receive the feedback of experts and potential customers

B2B

B2C

Interview & Meeting with experts
(Potential customers, tech and industry experts, investors)

  • Receiving feedback from the market players
    and customers, and opinion leaders
  • Business meetings coordinated
    depending on the progress
  • Individual business meetings for
    2~3times per one startup

Research & Customer Survey
with specialized research
institutes and hospitals

  • Collect the opinions of potential clients and
    users using survey or FGI
  • Asses the data from collected ideas and evaluate from the perspective of applying for business
  • Market research conducted
    by professional researching company

IR Session (Pitch Deck)

Through IR consulting session, establishing IR strategy and developing local-optimized pitch deck
to bring attention of the potential investors in the Korean market

  • Develop local-optimized pitch deck IR pitch deck by reflecting potential customer feedback, market entry strategy
  • Fine tuning of the deck with the understanding of perspective of local investors in Korea

Startup Showcase & Demo Day

Startup Showcase & Demo Day for pitching and networking with major stakeholders
(local investors, VC/AC, corporates, business experts, government entities and startups)

  • Pitch startup’s investment value regarding Korean market and connect with major entities in the industry
  • Support opportunities to attract domestic investment and help building the network with local investors, VC/AC, corporates, business experts, government entities and startups through the event

Networking Track

Connecting with local players and members of ecosystem in Korea
*Constant through the program

Shinhan Square Bridge
Incheon 150+ Alumni

You can meet Korean startups
in the network
during and after the program

Shinhan Square Bridge
Partners and AC/VSs

You will be meeting
various local VCs and ACs
during the program

Local market &
Industry experts

You will meet with local
market and industry experts
during the program

Alumni Benefits

Follow-up support program for Alumni Membership Startup

With 6 months of extended membership (alumni) support, we will be your partner for successful “K” landing

01

Communi
cation and
PR

02

Local
establishment
support

03

Networking
(Inverstor,
HR etc.)

04

Office space
in Songdo
City

05

Support for
experts on
Visa
regulations

Program Overview

Program and schedule are subjected to change.

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