PROGRAM





Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land on to the most advanced and reactive market, Korea
Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land onto the most advanced and reactive market, Korea
and 200+ local players
Product-Market-Fit
local-optimized pitch deck
Landing & Scale-Up Program to iron out the strength
Main program provides action plan for from exploring to market entry,
product marketability fit assessment, business meeting opportunity
DEEP TECH
Landing track
(Basic Program)
4W
Explore Korean market
and develop KPIs to
approach
KPI session
K-Insight session
Scale up track
(Advanced Program)
7W
ntering Korean market and
optimal localization of the services
and products
Go-to-market Strategy
Product-Market-Fit Consulting
Pitch deck Development
IR & Networking track
(Startup Ecosystem Event)
1W
Connecting with local players
and members of ecosystem in
Korea
Demo Day
Meetup with investors,experts,
corporate, alumni startups etc.
BIO TECH
Bio Tech Program (*Microbiome) with
Bio Tech Track(*Microbiome) program aims to promote
open-innovation with startups that can collaborate with Celltrion
Landing track
(Basic Program)
4W
Reviewing possibility of co-work with Celltrion
Finding collaboration points through
technology/business feasibility evaluation
Setting up milestones
of open-innovation
K-insight Session
Open-Innovation Track
(Advanced Program)
1W
Implementation of
milestone action plans
with Celltrion
Achieving milestones through
open-Innovation with Celltrion
IR Pitch-deck
Landing Track Program
Explore Korean market and develop KPIs to approach
KPI Session

Individual Assessment I Focusing on developing optimal plan for each startups
Assessment of the startup’s possessed marketing assets being valid in Korean market by market experts
Setting up startup’s
achievable KPIs valid for Korean market during the program
Defining solution for scale up track to achieve KPIs (*Business meeting development, like finding out ultimate methodologies of each)
K-insight Session

Group Workshop I Focusing on drilling down over uniqueness of Korean Market
Introduction to Korean Startup Eco System
“How Korean government vitalizes startups and how the trend flows with investors and corporates”
Industry Deep Dive
“Trend of Korean DeepTech and BioTech-based startup industry Insight coming from leading startup cases in Korea”
Business culture in Korea
“How to work with people in Korea
(Organization culture and business culture)”
How to start a business in Korea
“Legal requirements-processes due to Visa types, governmental policies and processes required by local office”
Scale Up Track Program
Tailor-made 1:1 Mentoring and PMF consultation for entering Korean market
and optimal localization of the services and products
Go-to-market Strategy Session

1:1 Mentoring I Focusing on Market entry strategy planning
1st Session
2nd Session
3rdSession
4thSession
PMF Session (Product Market Fit)

Interview & Survey I Assessment of Marketability in Korea, Search for opportunities to bring out business in Korea
Customer Validation B2B/B2C :
Interview & Meeting
Research & Survey
IR Pitch-deck Session

1:1 Mentoring I Develop and produce ultimate pitch-deck to bring attention of the potential investors
#1
Develop the pitch-deck
with the lessons learned
from earlier sessions regarding
GTM and PMF,
and targeted market condition
#2
Fine tuning of the deck
with the understanding
of perspective of
local investors to prepare
the Demo Day
#3
Mentoring will be
held for 3 times
for each startup
before final demo day
IR Track Program
Having demo day & roadshow for pitching and networking
with investor, VC/AC, business experts and startup personnel
Demo Day
Pitch startup’s investment value regarding Korean market and connect with major entities in the industry
Final Wrap-Up
Conclusive outcome and overview of
achievements of the program
Alumni Membership Benefit
Connecting with local players and members of ecosystem in Korea
Long-term Suppoert Program for Alumni Membership Startups
With 6 months of extended membership [alumni] suppoert,
we will be your partner for successful “K” landing.
01
Communi cation
and PR
02
Local establishment
support
03
Networking
[Inverstor,
HR etc.]
04
Office space
in Songdo City
05
Support for
experts on
Visa regulations
Program Overview
Program and schedule are subjected to change.
