PROGRAM

STARTUP ECOSYSTEM PLATFORM TO MAKE YOUR DREAM OF BEING A UNICORN COME TRUE

Differentiated values provided by 『S² Bridge Incheon』
Differentiated values provided by 『S² Bridge Incheon』

Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land on to the most advanced and reactive market, Korea

Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land onto the most advanced and reactive market, Korea

NETWORK
With 100+ alumni
and 200+ local players
ADVANCED MARKETABILITY
Go-to-market Strategy
Product-Market-Fit
INVESTMENT OPPORTUNITY
with the VCs/ACs
local-optimized pitch deck

Landing & Scale-Up Program to iron out the strength

Main program provides action plan for from exploring to market entry,
product marketability fit assessment, business meeting opportunity

DEEP TECH

Landing track
(Basic Program)

4W

Explore Korean market
and develop KPIs to
approach

KPI session
K-Insight session

Scale up track
(Advanced Program)

7W

ntering Korean market and
optimal localization of the services
and products

Go-to-market Strategy
Product-Market-Fit Consulting
Pitch deck Development

IR & Networking track
(Startup Ecosystem Event)

1W

Connecting with local players
and members of ecosystem in
Korea

Demo Day
Meetup with investors,experts,
corporate, alumni startups etc.

BIO TECH

Bio Tech Program (*Microbiome) with

Bio Tech Track(*Microbiome) program aims to promote
open-innovation with startups that can collaborate with Celltrion

Landing track
(Basic Program)

4W

Reviewing possibility of co-work with Celltrion
Finding collaboration points through
technology/business feasibility evaluation

Setting up milestones
of open-innovation
K-insight Session

Open-Innovation Track
(Advanced Program)

1W

Implementation of
milestone action plans
with Celltrion

Achieving milestones through
open-Innovation with Celltrion
IR Pitch-deck

Landing Track Program

Explore Korean market and develop KPIs to approach

KPI Session

Individual Assessment I Focusing on developing optimal plan for each startups

  • 1st Session

Assessment of the startup’s possessed marketing assets being valid in Korean market by market experts

  • 2nd Session

Setting up startup’s
achievable KPIs valid for Korean market during the program

  • 3rd Session

Defining solution for scale up track to achieve KPIs (*Business meeting development, like finding out ultimate methodologies of each)

K-insight Session

Group Workshop I Focusing on drilling down over uniqueness of Korean Market

  • 1st Session

Introduction to Korean Startup Eco System
“How Korean government vitalizes startups and how the trend flows with investors and corporates”

  • 2nd Session

Industry Deep Dive
“Trend of Korean DeepTech and BioTech-based startup industry Insight coming from leading startup cases in Korea”

  • 3rd Session

Business culture in Korea
“How to work with people in Korea
(Organization culture and business culture)”

  • 4th Session

How to start a business in Korea
“Legal requirements-processes due to Visa types, governmental policies and processes required by local office”

Scale Up Track Program

Tailor-made 1:1 Mentoring and PMF consultation for entering Korean market
and optimal localization of the services and products

Go-to-market Strategy Session

1:1 Mentoring I Focusing on Market entry strategy planning

1st Session

2nd Session

  • Through individual business mentoring, assessment of each startups will be provided and setup strategic angle of business model and its target audience
  • Developing Lean-canvas method-based go-to-market strategy setup to make a proper market entry

3rdSession

4thSession

  • Developing the tactics of approaching to Korean market with the support of industry insiders, potential clients, competitors, reseller distributors and key opinion leaders
  • Setting up market entry strategy prior to PMF session (Including plans for business meetings and direction of customer survey)

PMF Session (Product Market Fit)

Interview & Survey I Assessment of Marketability in Korea, Search for opportunities to bring out business in Korea

Customer Validation B2B/B2C :

Interview & Meeting

  • Receiving feedback from the market players
    and customers, and opinion leaders
  • Business meetings coordinated
    depending on the progress
  • Individual business meetings for
    2~3times per one startup

Research & Survey

  • Collect the opinions of potential clients and
    users using survey or FGI
  • Asses the data from collected ideas and evaluate from the perspective of applying for business
  • Market research conducted
    by professional researching company

IR Pitch-deck Session

1:1 Mentoring I Develop and produce ultimate pitch-deck to bring attention of the potential investors

#1

Develop the pitch-deck
with the lessons learned
from earlier sessions regarding
GTM and PMF,
and targeted market condition

#2

Fine tuning of the deck
with the understanding
of perspective of
local investors to prepare
the Demo Day

#3

Mentoring will be
held for 3 times
for each startup
before final demo day

IR Track Program

Having demo day & roadshow for pitching and networking
with investor, VC/AC, business experts and startup personnel

Demo Day

Pitch startup’s investment value regarding Korean market and connect with major entities in the industry

  • Receiving feedback from the market players and customers, and opinion leaders
  • Business meetings coordinated depending on the progress

Final Wrap-Up

Conclusive outcome and overview of
achievements of the program

  • Sharing of startups’ achievements, developments to enter Korean market and thoughts on the program
  • Mentor feedback

Alumni Membership Benefit

Connecting with local players and members of ecosystem in Korea

Long-term Suppoert Program for Alumni Membership Startups

With 6 months of extended membership [alumni] suppoert,
we will be your partner for successful “K” landing.

01

Communi cation
and PR

02

Local establishment
support

03

Networking
[Inverstor,
HR etc.]

04

Office space
in Songdo City

05

Support for
experts on
Visa regulations

Program Overview

Program and schedule are subjected to change.

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