PROGRAM





Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land on to the most advanced and dynamic market, Korea
Get connected to Korean startup ecosystem
Scale up by having the best solution to go beyond
Land onto the most advanced and reactive market, Korea
and 200+ local players
Product-Market-Fit
local-optimized pitch deck
Landing & Scale-Up Program to iron out the strength
The main program provides an action plan for from exploring to market entry,
product marketability fit assessment, business meeting opportunity
THE MAIN PROGRAM
Landing Track
KPI session
Developing KPI and customized solution for startups
K-Insight session
Exploring Korean market
providing insights of
K-startup Eco System
Scale Up Track
Go-To-Market Session
PMF Session
IR Session (Pitch-deck)
Support for content
localization
and PR in Korea
Startup Showcase
& Demo Day
Ecosystem event to
showcase startups to
major local stakeholders
(Corporates, investors,
government, etc.)
Networking Track
Startup Eco System
Networking
Connecting with investors,
corporates, Industry & Market
Experts, Government,
alumni startups etc.
Landing Track
Explore Korean market and develop KPIs to approach
KPI Session

Business Diagnosis KPI Setup
Assessment of the startup’s
possessed marketing assets
being valid in Korean market
by market experts
Setting up startup’s
achievable KPIs
valid for Korean market
during the program
Defining customized
solution for scale up
to achieve KPIs
(*Business development)
K-insight Session

Group workshop about Korean market insights
K-Startup Eco System
Understanding the characteristics of Korean startups ecosystem
Industry Deep Dive
Startup industry insight
and investment trends
with growth case studies of
startups in Korean Market
Business culture in Korea
How to work with people in Korea (Organization and business culture)
How to start a business in Korea
Legal requirements due to Visa,
governmental policies and
processes required
by local office
Scale Up Track
Tailor-made 1:1 Mentoring and PMF consultation for entering Korean market
and optimal localization of the services and products
GTM Strategy Session

Tailor-made 1:1 Mentoring and GTM consultation session
focusing on Market entry strategic planning
PMF Session (Product Market Fit)

Reviewing the startup products/services and diagnosing the suitability and marketability
of startups to establish a market entry strategy for Korean market
through PMF Consulting to receive the feedback of experts and potential customers
B2B
B2C
Interview & Meeting with experts
(Potential customers, tech and industry experts, investors)
Research & Customer Survey
with specialized research
institutes and hospitals
IR Session (Pitch Deck)

Through IR consulting session, establishing IR strategy and developing local-optimized pitch deck
to bring attention of the potential investors in the Korean market
Startup Showcase & Demo Day
Startup Showcase & Demo Day for pitching and networking with major stakeholders
(local investors, VC/AC, corporates, business experts, government entities and startups)
Networking Track
Connecting with local players and members of ecosystem in Korea
*Constant through the program
Shinhan Square Bridge
Incheon 150+ Alumni
You can meet Korean startups
in the network
during and after the program
Shinhan Square Bridge
Partners and AC/VSs
You will be meeting
various local VCs and ACs
during the program
Local market &
Industry experts
You will meet with local
market and industry experts
during the program
Alumni Benefits
Follow-up support program for Alumni Membership Startup
With 6 months of extended membership (alumni) support, we will be your partner for successful “K” landing
01
Communi
cation and
PR
02
Local
establishment
support
03
Networking
(Inverstor,
HR etc.)
04
Office space
in Songdo
City
05
Support for
experts on
Visa
regulations
Program Overview
Program and schedule are subjected to change.
